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Pay Per Click (PPC) Campaigns |
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Pay Per Click is where a bid is made on one or more keywords or phrases. The higher the bid the more chance to have your site appearing in the promotional areas of various search engines. The "click-through" ratio is usually about 5% and bids vary from a few pence to a few pounds depending on the keywords or phrases chosen.
Although this can seem a little out of control most search engines include the option of a monthly budget so that you know exactly how much you are spending. |
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